The Four-Step Process in Detail
Step 1: Select the Business Process
The business process is the subject area you want to model. It should be:
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Atomic
Represent the most granular level of detail
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Business-focused
Align with how the business operates
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Measurable
Generate numeric facts that can be analyzed
Explore Different Industry Scenarios
Retail Store: Sales Transaction
Industry Focus:
Retail store operations and point-of-sale
Modeled Process:
Sales Transaction Processing
Key Challenge:
Multi-channel customer interactions and seasonal variations
Analytics Goal:
Revenue optimization, customer behavior analysis, inventory management
Why model this process?
Every sale passes through this process, generating high-volume, well-structured data that ties directly to core KPIs like revenue, margin, basket size, and conversion. It is clearly bounded, fully measurable, and feeds many downstream analytics use cases.
Process Flow:
Customer Enters Store
Browses Products
Selects Items
Checkout Process
Payment Processing
Transaction Recorded